New Balance at SAWO 2026

Renowned for its innovative approach to ergonomics and athletic footwear technology, New Balance is making a bold entrance into the occupational health and safety market with its groundbreaking line of protective footwear — redefining the standards of safety, comfort, modern design, and exceptional durability.

The New Balance Industrial collection was created with professionals in mind who work in the most demanding environments. These shoes combine advanced protection with outstanding comfort, delivering a dynamic look inspired by athletic footwear. Featuring cutting-edge cushioning systems, breathable materials, and slip-resistant, abrasion-resistant outsoles, the models ensure full functionality even under intensive use.

The New Balance Industrial line meets the highest safety standards, without sacrificing lightness or flexibility. Every detail of the collection has been carefully crafted to support users in their daily professional challenges. It’s a response to the expectations of modern workers who seek not only safety but also unique style and innovative features. This is the new generation of work footwear – for those who expect more.

Visiting the New Balance booth at SAWO 2026 is a great opportunity to explore this revolutionary Industrial footwear line up close. You'll discover how the brand brings its extensive sportswear experience into the safety footwear industry, creating solutions that meet real workplace needs. It will also be a chance to speak with New Balance representatives and learn more about the technologies that enhance comfort and safety in every step.

It’s the perfect moment to experience a new standard in work footwear – and see why New Balance is worth stepping into.